// about product
Social Media Analytics
- In house tools for harvesting and analysing target audience engagement data for actionable insights to improve your social marketing strategy
- Key metrics you can track
- Hashtag & campaign tracking – shares, reach, engagement, mentions
- Sentiment analysis – what’s driving negativity & positivity
- Virality – track how your content spreads across the web & social
- Influencer marketing – identify industry influencers & brand ambassadors
- Customized analytics