MOBILE APP DEVELOPMENT

Of course, even with all the evidence in favor of building an app, the decision to move forward  isn’t one to be taken lightly. With more than 1.5 million apps each in Google Play and Apple’s App Store, it’s important to understand the mobile app development process and how your app will fit with both your market niche and your marketing goals. With that said, we need to look at the app development lifecycle and the objectives and challenges along the way.

You may already have a few good mobile app ideas for your business, and that’s a good place to start. But before we move into the design and development phase, our first step is to deep dive into research—into your business and target audience, as well as that of your competitors. 

// about service

MOBILE APP DEVELOPMENT

If you’re considering building a mobile app for your small to medium-sized business, you need to know exactly what it takes to execute. 

Mobile use statistics tell a very compelling story for businesses still on the fence:

  • Mobile apps account for over half of all time spent consuming digital media.
  • Smartphone users spend about 90 percent of their mobile time on apps.
  • 85 percent of consumers prefer native mobile apps over a mobile website.
  • Mobile apps account for 42 percent of all mobile sales for Fortune 500 companies.
  • The average consumer has about 30 apps installed on his device and spends about 35 hours a month using them.
  • We will first need answers to the following questions which we will find with you:
  • What do you want your mobile app to accomplish? Where does it fit in your mobile marketing plans?
  • Who is your target audience?
  • How do you want your customers to use your app?
  • What platform (or platforms) will you use?        
  • What are your competitors doing? Do they have apps? If so, what features do they offer?
  • What is your overall app development budget?
  • What is your timeline for development? When will you launch your app?
  • How will you market and promote your app?
  • We will put together your app development team with members from relevant departments (executive leadership, marketing and/or sales, product development, IT, etc.) and hash out the information gathered during the research and discovery phases. Informed feedback in these early stages will pave the way for a smoother development process.

Establishing Mobile App Goals and Objectives:

This is a crucial step in the planning phase of your mobile app. Once you’ve determined an app will advance important objectives in your mobile marketing scheme, you need to map out how your app will get you there.

  • What problem (or problems) will your app solve for your customers?
  • What features will it include?
  • What is your app’s core appeal?
  • In most cases, we have to keep it mind that app design should emphasize customer engagement over exclusive services. 
  • We help businesses design, conceptualize and build dynamic, feature-rich & business-critical applications using the latest mobile technologies.
  • We have a team of experts working on different mobile frameworks including android, ios, ionic, react native, flutter, xamarin.